Services Provided
Maygel Coronel, a luxury Colombian fashion brand, celebrates contemporary women through sleek, elegant designs that blend seamlessly into their wearers' lives.
The Situation
The brand struggled to achieve consistent direct-to-consumer performance. Limited resources meant every marketing dollar needed to yield maximum impact.
Despite critical acclaim and retail success, the brand sought to amplify its direct-to-consumer efforts while maintaining positive cash flow.
304% MoM
Revenue Growth
4.88X
ROAS
23%
Reduction in CAC
How We Did It
Setting Clear Financial and Marketing Expectations
Developed financial projections to set realistic benchmarks and support scalable inventory planning.
Creative Testing and Optimization
Identified hero products and implemented hybrid creative strategies to attract new customers effectively.
Scaling and Management
Optimized content and ad budgets to drive consistent growth and maintain positive cash flow.
The Results
Through a focused paid media strategy and continuous creative optimization, Veicolo helped Maygel Coronel build a more consistent and profitable direct-to-consumer channel.
By identifying hero products, testing high-performing creative formats, and strategically optimizing ad budgets, the brand achieved 304% month-over-month revenue growth, a 4.88X return on ad spend (ROAS), and a 23% reduction in customer acquisition cost (CAC), enabling sustainable growth while maintaining positive cash flow.
