The Line By K
304 % MoM
Revenue Growth
8X
ROAS
250%+
Increase in New Customer Cohort Revenue
Services Provided
The Line by K, founded by Karla Deras, offers beautifully elevated yet simple essentials designed to empower women. The brand’s non-basic basics emphasize comfort, self-love, and a sleek aesthetic. Ethically made in Los Angeles, the brand had established a loyal Instagram following but struggled to achieve consistent growth through new customer acquisition.
The Situation
Despite its organic success, The Line by K faced inconsistent sales due to poor planning and underperforming paid marketing efforts. The lack of predictable new customer acquisition limited the brand’s ability to scale efficiently.
304 % MoM
Revenue Growth
8X
ROAS
250%+
Increase in New Customer Cohort Revenue
How We Did It
Testing the Impact of Meta Ads
Identifying Effective Creative Formats
Introduced Meta ads to improve customer acquisition cost visibility and project future sales.
Conducted creative testing to highlight hero products, allowing the brand to double down on what resonated with its audience.
Scaling for Growth
Allocated budgets to top-performing strategies while maintaining efficiency and profitability.
The Results
Through a focused paid media strategy and continuous creative testing, Veicolo helped The Line by K turn inconsistent sales into predictable, scalable growth.
By introducing Meta ads, identifying high-performing creatives, and strategically allocating budgets, the brand achieved 304% month-over-month revenue growth, an 8X return on ad spend (ROAS), and a 250%+ increase in new customer cohort revenue, proving that the right data-driven marketing approach can significantly accelerate customer acquisition and overall brand growth.
