Cara Cara
Category
Women’s Apparel (Luxury Resort/Occasion)
3 Months
Record‑breaking revenue months in 4 months; Highest MER at record revenues.
125% YoY
Meta spend growth with 2×+ stronger efficiency vs prior year.
+50% YoY
Revenue Growth with 20–30% higher efficiency MoM
Services Provided
The Situation
Scale DTC while protecting premium codes. Build repeatable growth around seasonal cadence—Resort, High Summer, Sale—without letting efficiency collapse.
What We Solved
Anchored marketing to the P&L; instituted disciplined projections and investment planning.
Audited assets/positioning; elevated creative ops to pair premium storytelling with performance formats.
Later ingested Performance Creative to control output, testing velocity, and shoot direction.
3 Months
Record‑breaking revenue months in 4 months; Highest MER at record revenues.
125% YoY
Meta spend growth with 2×+ stronger efficiency vs prior year.
+50% YoY
Revenue Growth with 20–30% higher efficiency MoM
How We Did It
The Growth System
Phase 1 — Foundation & Channel Strategy
Defined monthly targets, aligned attribution across Triple Whale/Meta/Shopify; initial emphasis on new‑customer acquisition.
Phase 2 — Thematic Campaigns + Creative Testing
Operated around Resort/High Summer/Sale; tested seasonal urgency, hero SKUs, editorial vs product‑led vs motion formats; synced with email/retail.
Phase 3 — Scaling With Control + PC Ingestion
Increased Meta spend while holding acquisition efficiency; 100+ ad variations/month, full creative testing loop, and production consult so shoots fed paid.
The Results
Tight integration of channel strategy and performance creative produced record revenue at record efficiency—premium positioning intact.
