Nomad Goods
Category
Premium Tech Accessories
100-150 New Assets
Produced monthly; from ~10–20 to ~150/month.
Periods of Stockouts
due to ad performance
30% YoY
Revenue lift and best BFCM to date
Services Provided
Nomad Goods is a category‑leading accessories brand known for premium design across mobile, charging, and everyday carry.
The Situation
As paid scaled, creative supply—not media—became the growth ceiling. We partnered as a creative engine to remove that bottleneck and systematically fuel acquisition, launches, and promos.
Nomad needed consistent, high‑quality creative at scale to sustain evergreen growth, support frequent product drops, and capitalize on seasonal promotions. Testing velocity was constrained by limited volume and variability—fewer angles, fewer formats, slower learning.
Constraint: Creative‑only engagement. We did not manage their ad account; we led the testing framework and creative system in lockstep with their media team.
What We Solved
Removed the creative bottleneck by standing up a production system that outputs 100–150 net‑new assets/month across UGC, animation, video, and statics.
Rebuilt testing velocity: 4–6 concepts/week with 3–5 variants each; asset‑level accountability to winners.
Extended creative coverage across evergreen acquisition, launches, and promotional windows with rapid same‑week pivots.
Unlocked additional revenue lines beyond phone cases by finding new angles for watch bands, power/charging, and tracking accessories.
100-150 New Assets
Produced monthly; from ~10–20 to ~150/month.
Periods of Stockouts
due to ad performance
30% YoY
Revenue lift and best BFCM to date
How We Did It
1) Strategic Creative Partnership (Embedded)
We operated as an extension of Nomad’s team, leading Meta’s creative testing loop: we set hypotheses, prioritized products and angles, wrote copy, and defined what to shoot. Performance Creative led the program, not media.
2) Volume + Variability, On‑Brand
We scaled disciplined output across formats—UGC, animation, statics, and edited video—while maintaining Nomad’s elevated aesthetic and price signaling.
Weekly cadence: 4–6 net‑new concepts × 3–5 variants each, tagged to hypotheses (hook, benefit, social proof, feature, bundle).
3) Test Design That Maps to the P&L
We prioritized angles with the highest scale potential by product line, then recycled learnings into follow‑on variants (first 72‑hour reads → week‑over‑week refinements). This surfaced non‑core categories (watch bands, charging, tracking) as scalable winners.
4) Production Ops That Move at Retail Speed
We built a promo/seasonal response lane for rapid creative turns around sales codes and drops—same‑week pivots without breaking brand.
5) Creator + In‑House Shoot Direction
We scripted UGC, guided VO formats, and gave the content team shot lists that convert in feed—keeping the look premium while optimizing for thumb‑stop and clarity.
The Results
100–150 new creative assets produced monthly; from ~10–20 to ~150/month.
Category unlocks: watch bands, charging, tracking card; periods of stockouts on tracking card due to ad performance.
YoY growth across key metrics, including ~30% YoY revenue lift and best BFCM to date—driven by creative without us touching media buying.
Why It Worked
Supply drives scale. Creative volume and variety reset testing velocity; winners emerged faster, at higher statistical confidence.
System > one‑offs. A weekly OS (briefs → concepts → variants → reads → refactor) compounded learnings across categories and seasons.
Brand‑true response. Elevated design with direct‑response structure preserved pricing power while lifting conversion—evidenced by BFCM and YoY gains.
